| Instituto de Empresa Marketing Day 2006 |
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On 26 October, Instituto de Empresa held the second annual Marketing Day. Over 100 students from the MBA, International MBA and Marketing Masters programmes were present to experience and learn from the executives of six outstanding companies, covering different industries and sectors. The event was organized by the Marketing Innovations Club: Kysha Gibson (President), Vanessa Espasa and Cecilia Corripio, all IMBA06. This year marked the first time that the Marketing Day was offered in collaboration with Daemon Quest, which brought together the panel of prestigious companies: CitiBank, Coca Cola, La Carte des Vins, NH Hotels and Orange.
• Daemon Quest’s Todd Stein (Partner)
Daemon Quest’s Yelena Zubareva (Consultant Luxury Goods) then chaired the panel and led an interesting discussion on the topic of the day: “The Sustainability of Brands and the Future”. The discussion drew on the speakers’ experiences, with each giving his unique contribution to the meaning of sustainability. The conversation spanned the telecommunications, banking, luxury, retail, FMCG, travel and hotel industries. Among the various debates, Coca Cola spoke about how it adapts to international markets while NH Hotels confessed that one of their secrets is ‘no surprises’ to the customer, and Orange gave some insight into its recent switch in name and logo from Amena.
For more information visit
http://marketingclub.blogs.ie.edu
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| On 26 November the Partners’ Club of
2006 welcomed the new partners, students,
and children of IE’s graduate programmes
for 2007. The main aim of this
club is to help the partners and children of
IE students integrate as fully as possible
into life at the school and in Madrid. The
club meets to engage in cultural activities,
learn new skills from our fellow partners,
appreciate the culinary delights that
Madrid has to offer, or just have a coffee
and chat. We learn from each other’s
successes and knowledge of Madrid,
Spain and the world, and welcome everyone
to be a part of our experience. At the meeting, we discussed what IE has to offer for partners and children, and what suggestions the 2006 partners had for newcomers to Madrid, as well as what the Partners’ Club had participated in and accomplished in the past year. For more information visit http://partnersclub.blogs.ie.edu |
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| Entrepreneurs Club |  |
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| The Entrepreneurs Club organized in
October two new events for its members. The club was proud to bring two IE alumni to speak to students about their lives as entrepreneurs. The first was Miguel Ángel Pérez-Lloria (IMBA05), one of the founding partners of Smart Wine Selections. Growing up in a vineyard near Valencia, Miguel Ángel along with his IE MBA partners could relate to the local Spanish winemakers who lacked the skills to export and market their wines in the U.S. market. In his presentation, he amazed the crowd by sharing the sour side of starting a business... and his eventual exit from it. He brought awareness and reality to the crowd by openly sharing his experiences. The club’s next speaker was New Zealand-born Scott Witters (IMBA05), one of the founding partners of Zugiis (www.zugiis.com). During the same week of graduation, Scott and his partners opened their first Juice Cafe/Smoothie Bar here in Madrid and looked forward to franchise their idea in the near future. Now with four locations, including one franchised in Barcelona, Zugiis is at the crossroads of its uncertain future. Having lived in New York, Hong Kong, London, and Singapore, Scott spoke about the specific nature of the Spanish market that has prevented Zugiis from faster growth. In addition, he talked about the lessons he has learned - valuable for any foreign entrepreneur entering the cafe/bar/restaurant sector here in Spain. For more information on these events or others, please visit the Club website at www.ie-entrepreneurs.org. |
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| The Gourmet Club 2006 |  |
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The Gourmet Club 2006, coordinated by
João de Sousa Barroca, David Millán,
Susana Sariego and Christopher
Perras, all IMBA06, organized, over the
last year, four events to display the rich
gastronomy and wine culture of Spain: • First, in November 2005, the Club hosted a wine tasting by Consejo Regulador de la Denominación de Origen (CRDO) Ribera del Duero, a region famous for its intense reds, full of ripe aromas and elegance – one shouldn't expect less from the region home to Vega Sicilia’s reputed wines! • Shortly after the Club welcomed the turrón makers “Hijos de Manuel Pico Llórens” of Jijona, a family-owned company that presented a wide variety of the typical Spanish delicacy and demonstrated how they manage to keep the manufacturing authentic. • In April Agustín Lagos from CRDO Rias Baixas conducted a wine tasting of this Galician denomination, renowned for its superb, fruity whites. He presented four Albariño wines, including a rare bottle served at the Wedding Reception of HRH the Prince of Asturias! • Finally, in July the Club hosted Carmen Aumesquet from CRDO Jerez. After the "Jerez discovery" session, all agreed with Shakespeare's famous quote: "If I had a thousand sons, the first human principle I would teach them would be to abjure all insipid drinks and dedicate themselves to sherry wine". We thank them all for making possible the Gourmet Club! |
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